lumafy  /  Products  /  Amazon Signage Stick
Exclusive to lumafy

The stick that turns
any screen
smart.

Until now only in the US. At lumafy, now in Europe too. Plug in the signage stick, set your content and play. No new screen required. No complex IT project. Ready to go in minutes.

Amazon Signage Stick mit lumafy Companion App
Live · plug & play
Amazon Signage Stick — Original Amazon Brand Banner
Original hardware

The original straight from Amazon —
for Europe via lumafy.

The Amazon Signage Stick is an original product made by Amazon. lumafy is the exclusive distribution partner for Europe — we import, distribute and support the devices with a German service team.

What it’s about

You already have screens. You want content today. Buying new isn’t an option. The stick turns any HDMI display into a full-blown signage solution. In 5 minutes. No hardware swap. No IT.

Before · after

Three months
vs. five minutes.

What used to mean weeks of lead time, an IT appointment and usually new hardware is now done by the store manager themselves. Before their morning coffee.

Classic signage solution

  • Commission an IT firm — 4 to 8 weeks lead time
  • Existing screen has to go, a smart-capable one comes in
  • VPN, servers, IT interfaces, onboarding appointment
  • Staff training, separate licenses
  • One appointment per location. One invoice per appointment.

With the Amazon Signage Stick from lumafy

  • Plug in the stick — online in 5 minutes
  • Existing screen stays — no swap
  • CMS from the Amazon Store, lumafy-certified
  • Drag & drop in the browser — no IT knowledge needed
  • One license. One contract. One phone number.
Technical specs

What’s inside.

As of 04 / 2026 · subject to change · final specs in the data sheet
Connection HDMI · 4K
Power USB-A · 1 A
Connectivity Wi-Fi · Eth.
Cloud European
CMS certification Amazon Store
Resolution up to 4K · 60 fps
Operating mode 24/7
Warranty 24 months
Who the stick is for

Three typical
starting points.

Use Case · 01

Existing display network

You already have 50, 200 or 1,000 TVs across stores, rooms or sites — but you finally want them driven centrally and intelligently. The stick upgrades everything in a single move.

Retail chains · hotel groups · multi-site operators
Use Case · 02

Pilot before the roll-out

You want to test signage before investing in new hardware. Plug in the stick, try it for four weeks — if it works, you roll out. If not, nothing is lost.

Marketing teams · innovation labs
Use Case · 03

Mixed setup with lumafy screens

New sites get lumafy displays with a pre-installed system. Existing sites get the stick. Everything runs in the same dashboard, identical content, identical operation.

Growing brands · franchise systems
How it works

From box
to content.

Schritt · 01

Unpack.

Stick + USB-A cable + power adapter. There’s nothing more in the box — and you don’t need anything more.

≈ 30 seconds
Schritt · 02

Plug in.

HDMI into the screen, USB-A into the socket — or straight into the TV’s USB port (1 A is enough). No extra power adapter needed. The LED glows amber — the stick is booting.

≈ 1 minute
Schritt · 03

Choose a CMS.

Select our certified CMS from the stick menu, connect it to your account — fully configured.

≈ 2 minutes
Schritt · 04

Play content.

Push content from the dashboard — in sync on one stick or on every stick in your account.

in seconds
Pricing

Transparent —
the way a stick
should be.

One stick + one license price. No setup fees, no hidden costs, no minimum order. Volume tiers from 10 units on request.

Hardware · one-off € 115
CMS license · monthly € 12,50
First year · total € 265
all prices net · volume discounts from 10 sticks · roll-out service on request
Order sticks
Frequently asked questions

FAQ.

Yes. Amazon first released the Signage Stick exclusively in the US market — by now it is available in Europe too. lumafy is the exclusive distribution partner for Europe: we import, distribute and support the devices with a German service team.
With any screen that has an HDMI input — so practically any TV or display. It doesn’t have to be a smart TV; the stick brings the intelligence with it.
By default we ship our lumafy CMS access — pre-configured, connected to your workspace and ready to use right away. Further certified CMS solutions are available through the Amazon Stick Store; the stick shows its full strength, however, in combination with the lumafy CMS.
We take data protection seriously. At the stick level, Amazon’s terms apply — we provide details and data processing agreements for CMS use on request. The stick itself stores no personal data.
The stick stores your content locally and keeps playing it offline. As soon as the connection is back, it syncs automatically.
Yes. From 10 sticks we tier the hardware price and the monthly license fee. For larger roll-outs (50+ sites) you also get dedicated onboarding and a fixed point of contact.

Stick+
screen+
done.

We’ll send you a demo stick — free for 14 days. You plug it in, try the CMS, give us feedback. If it stays, it stays. If not, you send it back.

Request a demo stick Book an appointment Reply within 1 business day